Truly, created by the Boston Beer Co, has proved so successful for the brewer that it now sells more hard seltzers than it does beer, while White Claw’s sales surpassed US$1.5 billion last year. Don't bother with it. I got this thinking I would get a nice, refreshing pre-made drink. We use cookies on this site to store information on your device. This was my first "Brewdog" too, and I'm not sure I should give them another go. Although product information is regularly updated, Tesco is unable to accept liability for any incorrect information. //alert('pressed! Please note: the price of alcoholic products may differ in Wales or Scotland due to local Minimum Unit Pricing laws. “For us we have a delicious liquid and it really speaks for itself. But things change. Scotland-based craft beer giant Brewdog has been making waves in the world of spirits for a while, and now it’s adding hard seltzer to its repertoire. ... Now the brands are making inroads into the UK market. $('#stay').val(ft - st); Products you add to your basket will appear here, By browsing this site you accept cookies used to improve and personalise our services and marketing, and for social activity. Brewdog Hard Seltzer Cactus & Lime 330Ml Any 4 for 3 - Cheapest Product Free - Selected Premix Cans 187ml - 440ml Offer valid for delivery from 01/09/2020 until 10/01/2021 £ 2.50 “White Claw doesn’t have a great deal of equity in the UK, but Brewdog does,” he said. Light and effervescent, these drinks are delicately flavoured with subtle sweetness. Click here for more information. The king of the hard seltzers, White Claw, will finally land in the UK next month. Called Clean & Press, the seltzers have been made with LoneWolf craft vodka, produced by Brewdog’s spirits arm, Brewdog Distilling Co., in Aberdeenshire. This low calorie, light and easy-drinking fruited alcoholic beverage is a … It launched in Aberdeenshire, Scotland in 2007, and was founded by friends James Watt and Martin Dickie. Brewdog Hard Seltzer White Peach & Mango 330Ml Any 4 for 3 - Cheapest Product Free - Selected Premix Cans 187ml - 440ml Offer valid for delivery from 01/09/2020 until 10/01/2021 £ 2.50 They are available in Cucumber & Mint, Lemon & Elderflower and Mango & Peach flavours, with 1% of all profits going to marine conservation charity Just One Ocean (rsp: £2.50/250ml). }); BrewDog clean and press hard seltzer crushed mango and white peach, 4 x 330ml, 5% ABV It might be a surprise to some that craft brewer BrewDog has joined the fray, but it makes sense. “What we’ve been able to do is focus our attention on one platform,” Kersley said. Hard seltzer, or alcoholic sparkling water, is the newest drink trend taking the UK by storm. London, UK, The Drinks Business '); Priced at £2.50 per can, they’re available from Brewdog.com in packs of 6 or 12 cans, and Tesco online and selected Tesco stores now. I think I'll be avoiding "Hard Seltzer" in the future. Scottish sparkling water lifted with rogue wave vodka & all-natural fruit flavours. Pubs and coronavirus: What is a substantial meal? London, UK, Privacy Policy | Cookie Policy | Please drink responsibly | Log in Your email address will not be published. $('#force').val(count) Required fields are marked *. Reviews are submitted by our customers directly through our website. st = new Date(); Read our, Ready to Drink Premixed Spirits & Cocktails, Any 4 for 3 - Cheapest Product Free - Selected Premix Cans 187ml - 440ml, Offer valid for delivery from 01/09/2020 until 10/01/2021, add Brewdog Hard Seltzer Cactus & Lime 330Ml to basket, View all Ready to Drink Premixed Spirits & Cocktails, add Brewdog Hard Seltzer White Peach & Mango 330Ml to basket, add Brewdog Clean & Press Crushed Black Cherry 330Ml to basket, add White Claw Hard Seltzer Black Cherry 330Ml to basket, add White Claw Hard Seltzer Raspberry 330Ml to basket, Brewdog Hard Seltzer White Peach & Mango 330Ml, Brewdog Clean & Press Crushed Black Cherry 330Ml, White Claw Hard Seltzer Black Cherry 330Ml. Zero carbs, zero sugar & just 90 calories, Work hard, play hard & drink hard seltzer. Style: Hard Seltzer Country of Origin: UK Brewery: Brewdog var now = Date.now(); After all, Brewdog itself was named the UK’s fastest growing brand in Brand Finance’s annual report last May. James Watt, co-Founder of Brewdog, said: “Rather than being fermented like other seltzers, our Clean & Press hard seltzer is quite simply sparkling Scottish water spiked with our exceptional single malt vodka, Rogue Wave. In just three years hard seltzers have become the fastest-growing alcoholic drinks category in the US, with the sector predicted to be worth US$2.5 billion by 2021 and due to triple in size by 2023. South Africa faces up to 300m litre wine lake, db exclusive: The world’s biggest cork producer announces TCA breakthrough, French police swoop nets stolen grands crus worth millions. Founders Martin Dickie and James Watt have said they will forgo their salaries this year to help keep the business afloat. $(document).on('focusout', '#comment', function(){ ‘Drinks like White Claw [an American hard seltzer brand] are low alcohol and low sugar, and the way a lot of people consume shochu is in a Highball with soda. var st = null; On 20 March, Prime Minister Boris Johnson told all pubs, bars and restaurants to close “as soon as they reasonably can” as the UK went into its own coronavirus lockdown. Described as an “upgrade” on the current hard seltzer – alcoholic sparkling water – category, Clean & Press is made with Brewdog’s Rogue Wave Vodka. BrewDog is a brewery, bar chain, and brand with a capital B. For this version we've taken inspiration from the Mohave dessert, with a unique combination of cactus and lime. Two six-packs sell for £30 on Brewdog’s own website. What I got was just a can of fizzy water, not even good fizzy water, this is the cheap stuff. It's infused with fresh wonky fruit (which we love), natural spring water and ultra-pure, four-times distilled, ServedPure™ gluten-free spirit. This information is supplied for personal use only, and may not be reproduced in any way without the prior consent of Tesco Stores Limited nor without due acknowledgement. Check the full ingredients and nutritional information below. var count = parseInt($('#force').val()) + 1; Hard seltzer is usually lower in calories than more traditional options like beer or canned cocktails. }); It has streamlined the launch itself but we’re very focused on e-commerce.”. We've turned the idea of Hard Seltzer on its head by only using exceptional quality craft vodka distilled at our brewery. London, UK, IWSC & Club Oenologique There's real comparison and similarity there, so if hard seltzer takes off in the UK, I think that shochu can too.’ Imbibe found the shochu to be both interesting and accessible. The hard seltzer launch was brought forward to this month and, instead of launching in bars, ... “White Claw doesn’t have a great deal of equity in the UK, but Brewdog does,” he said. I like to smell, and taste my booze, mixed or not. BrewDog launched their range of hard seltzers earlier this year and, in typical Brewdog style, they’ve made their Clean and Press seltzers with a twist. In fact, bringing a new product to market during a global pandemic has made some aspects of the launch easier. The product is available through Brewdog’s newly created Hop Drop app, which lets consumers order draught beer rom the drinks group’s bars and have it delivered to their door. jQuery(document).ready(function($) { White Claw may have taken the US by storm, and we’re not looking to the US right now, but if and when they come to the UK they’ll find some worthy competition.”, Your email address will not be published. BrewDog plans to hide 10 solid gold beer cans in random 12-packs of its Punk IPA, with each can worth almost $20,000. Steven Kersley, head of distillation at Brewdog Distilling Co, told the drinks business that the project has been in works since January, and was due to launch later this year. Visit their website. BrewDog has fast-tracked their Hard Seltzer project “ Clean % Press”, Carlsberg also has one in the works too, and the US giant of Hard Seltzer, White Claw, will make its UK debut next month. This is an absolute waste. You should always read the product label and not rely solely on the information provided on the website. White Claw is slated to launch in the UK this year, but asked if he’s worried about the competition, Kerlsey told db he believes Clean & Press has the power to rival the US seltzer giant, thanks to Brewdog’s strong brand presence. Made with natural flavours, triple distilled vodka and Cotswolds spring water, the drinks aim to bring “a new standard for taste and design” to the UK hard seltzer market. Picture: Long Shot These delicious hard seltzers are described as a 'no-nonsense' blend of fruit, sparkling water and alcohol. The news makes BrewDog the latest in a series of major suppliers jumping on the hard seltzer trend. With 95 calories, 2g carbs, and 4.5% alc./vol., White Claw® Hard Seltzer comes in 3 fruit flavours. Served Hard Seltzer is a must-try for hard seltzer fans. According to Waitrose research in 2019, 47% of UK consumers are trying to cut down on sugar, mid-week alcohol and are focusing on fitness. REFRESHING. Recognising the immense success of hard seltzers in the US, Brewdog has put its own twist on the popular beverage that “doesn’t rely on cheap, low quality alcohol”. Absolutely no sweeteners. The reviews are in... There’s no denying it, hard seltzers have taken the US by storm – last year the category was worth $550m according to UBS/Business Insider figures, with sales up 226.4% according to some reports. With Hard Seltzer taking the US by storm, we wanted to put a craft BrewDog spin on this emerging category. Sign in to see the correct price in your region. The launch comes after the stratospheric rise in sales of hard seltzers in the US. $(document).on('focus', '#comment', function(){ }); Infused with its own-brand Lonewolf vodka, ‘Rouge Wave’, ‘Clean & Press’ is… Rather than being fermented like the US seltzers, our Clean and Press seltzer is spiked with our exceptionally high quality single malt vodka, Rogue Wave. It is then infused with natural flavours to create a light drink with 5% ABV and 95 calories per 330ml can. There are four flavours in the range: Crushed Black Cherry, Crushed Mango and White Peach, Cactus and Lime, and Kiwi and Passionfruit. This does not affect your statutory rights. Scottish craft beer giant Brewdog have announced the firm’s entry into the hard seltzer market with it’s own brand called Clean & Press. So what does all of this mean for UK craft brewers? With the average hard seltzer containing only 100 kcal, they appeal to the health-conscious consumer. Meanwhile, Brewdog sends regular emails to newsletter subscribers detailing generous offers on its current stock. $(document).on('keypress', '#comment', function(){ A lack of sales in bars and restaurants might be concerning for a burgeoning wine or beer brand, but Kersley told db that hard seltzers sell better in supermarkets anyway. IT MAKES SENCE. Sence Hard Seltzer is crafted by hand using our unique essential essence™ process & only the finest natural flavours, we deliver you the DELICIOUS. have said they will forgo their salaries this year to help keep the business afloat, with the sector predicted to be worth US$2.5 billion by 2021 and due to triple in size by 2023. We also share reviews from other retailers' websites to help you make an informed decision. We put White Claw, BrewDog's Clean & Press and their hard seltzer competitors through their paces in a tasting. Water, Vodka, Natural Flavourings, Malic Acid. It’s disruptive nature and on-the go-format would also appeal to the adventurous consumer. Mike’s Hard Seltzer, the US brand distributed in the UK by AB InBev’s ZX Ventures, announced its impending launch into Morrisons and Tesco this week after reformulating its recipes to give them “a … All I get from this is overpriced (even when on offer) carbonated water. Available in three flavours – cactus and lime, crushed black cherry, and white peach and mango – each can is 5% ABV, has 90 calories and contains no carbs and no sugar. Canned hard seltzer - LONG SHOT. White Claw® Hard Seltzer is made using a blend of seltzer water, our gluten free alcohol base, and a hint of fruit flavour. 10 Best hard seltzers UK - Mike's Hard Seltzer Mike's At 100 calories a can, Mike’s Hard Seltzer is a low calorie, refreshing choice that comes in three flavours - Lemon, Lime and Black Cherry. There are four flavours in the range: Crushed Black Cherry, Crushed Mango and White Peach, Cactus and Lime, and Kiwi and Passionfruit. “A lot of our bars are doing doing great work with Hop Drop – we can do that with spirits as well.”, “When it comes to getting the drinks into consumers’ hands, that’s more difficult. Scottish craft beer brewery, Brewdog, has launched its own hard seltzer brand, ‘Clean & Press’. Brewdog-owned Clean & Press makes its hard seltzers with craft Rogue Wave vodka from the group’s Aberdeen distillery and an array of punchy natural fruit flavours. BrewDog has bucked the trend of using fermented sugar cane and instead are spiking sparkling water with their own brand of homemade vodka. Discover the refreshing taste of White Claw® Hard Seltzer today. //$('#email').val(count); The hard seltzer launch was brought forward to this month and, instead of launching in bars, the craft beer giant is relying on e-commerce. No sugar, no carbs, no sweeteners, no-nonsense, and an utterly delicious taste in Raspberry or Lime. A week later, Brewdog sent a note to its Equity for Punks shareholders claiming the brewer had lost 70% of its revenue “overnight” as their on-trade channel was cut off. }); Flint Wines Ltd © 2020 Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK | Registered in England and Wales No. Hard seltzers. There's significant room for growth for the hard seltzer market in the UK. “[Brands have] experimented in on-trade with kegged seltzer, but the majority of their sales are definitely in the off-trade.”. While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. Sence Hard Seltzer. ft = new Date(); ‘Rather than being fermented like other seltzers, our Clean & Press hard seltzer is quite simply sparkling Scottish water spiked with our exceptional single malt vodka, Rogue Wave,’ comments James Watt, co-founder of Brewdog. We’ve turned the idea of Hard Seltzer on its head by only using exceptional quality craft vodka distilled at our brewery. If you have any queries, or you'd like advice on any Tesco brand products, please contact Tesco Customer Services, or the product manufacturer if not a Tesco brand product. Sparkling Premixed Vodka Drink with Natural Flavourings. If you continue to use this site, you consent to our use of cookies. Thus a hard seltzer is an alcoholic fruit flavoured fizzy water. In 2016 the burgeoning hard seltzer category moved up a gear with the launch of the category’s two biggest players: White Claw and Truly. White Claw appeared in June just behind BrewDog’s lookalike Clean and Press in a promotion exercise not unlike the launch of the first alcopops in Britain back in the 1990s. 03606414 | Tel: +44 (0)20 7803 2420. Does all of this mean for UK craft brewers Brewdog the latest in a series of major jumping! To store information on your device local Minimum Unit Pricing laws rogue wave &... With their own brand of homemade vodka other retailers ' websites to help keep the business afloat some of. The correct price in your region Aberdeenshire, Scotland in 2007, and I not. % alc./vol., White Claw® hard seltzer fact, bringing a new product to market during a pandemic. 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