Announced annually, it is the most comprehensive global ranking of marketing effectiveness. The judging committee, led by Awards Chairman, David Porter, presented a total of 81 Effies, comprising 1 Grand Effie, 18 Golds, 25 Silvers and 37 Bronzes. 2020; 2019; Featured Case Studies; Worldwide Case studies; Subscribe to case database; Archive. Contributing Agency: STARCOM. Awardverleihung 2020; Effie Case Database « Swiss Effie Awarding Ideas that work. Shortlist 2019. Media Center. The Effie Greater China Council, final judging jury and Grand Effie judges, as well as senior executives of agencies and brands, gathered together to celebrate the reveal of 2020’s most effective work. Effie Awards United Kingdom recognises and celebrates the most effective marketing efforts of the year. It is an affiliate programme of Effie Worldwide that is committed to inspiring and celebrating effective marketing and marketers globally. BRONZE It elevated the conversation from purpose to the level of faith and did it beautifully for three consecutive years. 31. We smashed campaign metrics and established RACV as a trusted provider of pet insurance. EFFIE AWARDS BELARUS 2020 GRAND PRIX. Burger King, FCB New York & FCB/RED's “Whopper Detour” wins the 2020 Grand Effie. In one fell swoop, it lost almost half its stores. Posted 21 September 2020. Team: Teodora Ionica, Senior Copywriter – Saatchi & Saatchi + The Geeks // Ioana Brebu, Account Director – Saatchi & Saatchi + The Geeks // … SINGAPORE – 25 September, 2020 – In a celebration of the best in marketing excellence, winners of the 2020 APAC Effie Awards were announced over an Awards Ceremony that took place virtually on 24 and 25 September 2020, with marketing practitioners and brands from across the Asia-Pacific region tuning in via live stream over the two days.. ALDI is proudly Good Different. Winning an Effie ® Award is about meeting a challenge and succeeding. Feb 2021. Effie Awards United States recognizes and celebrates the most effective marketing efforts of the year. Low-carb beers offer a distinct functional benefit – lower carbs. Effie Awards Ukraine 2020 announced the results and winners. BMF Sydney Case Summary. Effie® is registered trademark of Effie Worldwide, Inc. and is under license to the All-Ukrainian Advertising Coalition. Only 1/3 of the entries received awards: 16 Gold, 18 Silver and 35 Bronze. Call for Entries: all 2019 & 2020 Gold winners are eligible to enter the inaugural Global Best of the Best #Effies competition! And all without sacrificing customer love. ALDI is proudly Good Different. Brands that win the Grand Effie in their region are also eligible for the global competition. Awards Celebration. Our Monthly Active Users (MAUs) grew by 100%, and we dominated on social with a share of voice of 32%. Third Deadline. Stuck in queues, in the heat, trying to nail the perfect gifts, all the while losing precious time that could be spent enjoying the holidays. Media Idea “Taking the Sri Lankan Smile to the World”, with Sri Lanka’s very 1st Smile Ambassadors . McCann Worldgroup won the Agency of the Year Award, and TRIAD Advertising scooped the Grand Effie with their outstanding ‘Savings Therapy’ campaign for … T he Advertising Club India hosted the latest edition of the coveted EFFIE AWARDS INDIA 2020 presented by COLORS to salute the winners — which include Hindustan Unilever Limited, Star India Pvt Ltd, McCann Worldgroup India, Ogilvy Group and EightTwo Point Five Communications Pvt Ltd, amongst a host of others — in the presence of virtually the entire media and advertising fraternity. As part of the Effie Awards Ukraine 2020, Mastercard draws attention to the topic of sustainable development and joint action to combat the important challenges of humanity and the planet. And many, many thanks to our Speakers and Panelists for making our event such a success. The Group also picked up one Gold and three Silver Effies. Reduced to a button at checkout pages, which people missed on 2 out of 3 sites. As one of its 16 sponsors, KFC needed to find a way to deliver ROI, despite not being the key event sponsor. But while other New Zealand beer brands were making a song and dance about how few carbs their beers had, DB Export Gold went and made an actual song to launch their new low-carb beer. Herzlich Willkommen bei den Effie Awards Switzerland! Fourth Deadline. As the world’s most popular eSports event, League of Legends draws interest from brands around the world, looking to tap into its valuable IP. The #LonelyRambutan became catchword for loneliness on social media. Page 2 Foreword by Effie Effie is the world’s largest community of thinkers and practitioners of marketing ... Effie Winners are more likely to demonstrate Market Share gain as the primary result. Jan 2021. Brussels, 14 January 2020: The winners of the 2020 Effie Awards Europe were announced today, during the virtual Awards Gala. We needed Australians to reconcile that when faced with disrespect, you have a choice. This year, winners of both Effie Awards and Performance Marketing Effie Awards were announced, including the inaugural winners in the Commerce & Shopper Marketing specialty category. On 18 December there was broadcasting of the Effie Awards Show with the Awards Ceremony of Effie Awards Ukraine 2020 and the presentation of the cases of the finals. Grand / Gold / ... yes, just one – raised $1.7m, won an Effie Gold, and saved lives. Поздравляем победителей! Oct 2020. Determined after two rounds of rigorous judging by industry leaders, the 2020 Effie U.S. Second Deadline. The 2020 winners were announced on December 11 at an award ceremony in Beijing, China. THE RESEARCH PROJECT THAT BECAME A CAMPAIGN. How could we supercharge growth without losing what people loved about us? The Effies 2020 shortlists have been announced. 2020 Winner Showcase The Global Effie Awards celebrate the most effective marketing efforts that run across multiple regions worldwide. Saw customer tenure increase. We are equally thankful to our partners for helping us to make it happen. Winners represent cases that effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked. The next one was even more innovative. GOLD. Determined after two rounds of rigorous judging by industry leaders, the 2020 Effie U.S. All Effies winners will be announced at an awards dinner and presentation in Sydney on Thursday 3 September 2020. Branchenübergreifende Kategorien. That is the elephant in the room that Singaporean insurer, Income, addressed in its latest retirement campaign. ACTIVATION Aktivierung rund um ein zeitlich begrenztes Angebot – ob nun Promotion, Aktionswoche oder Wahlkampagne. With the biggest sale period looming - Christmas. Case Summary Case Summary When a Surf Excel was flanked by Ariel on one end with functional superiority and by mass market brands with value on the other, it decided to stick to its purpose and talk to a rarely addressed community. 2020 ; 2019; Contact Us; Winner Case Summaries 2020  Telenor Pakistan. Results; Agency of the year; Client of the year ; Shortlist; Effie 2018. 2020 Winners. Beauty in China is a fiercely contested segment where brands use everything – from KOLs, celebrities, to fashion collaborations, to court young customers. Not only did the beer become the number one NPD beer launch of 2019, the campaign turned the act of drinking a beer into a selfless gesture of love. 3 2020 EFFIE AWARDS / IT / WINNERS PICCOLI BUDGET Passion On Board - Vola verso le tue passioni Air Dolomiti Air Dolomiti Ogilvy Italia* Soho What Dario Bologna . Dove and Tourism New Zealand Top the 2020 Global Effies. Effies India 2020: Shortlists announced. We took the research project for Movember’s new campaign and made it into the campaign! When a city is on fire, struggling small shops need prospects more than ever. Nov 2020. All with a media budget of $0.00. MENA Effie Awards 2020 Postponed Mediaquest – the organiser of the MENA Effie Awards (Effies) – announced that the annual marketing and communications event will not take place in November 2020 as previously planned. A platonic love story in finding company beyond special days began through short films to social experiments to tinder matches and dates at 7/11. 29 Kampagnen wurden bei den Effie Awards Switzerland 2020 ausgezeichnet. Since 1968, winning an Effie has become a global symbol of achievement. Increased average revenue per user. Should your child be your retirement plan? Winners were selected by three judging rounds. EFFIE 2018 Winners. This increased lead generation for UX by five times. Lead Agency: Saatchi & Saatchi + The Geeks. Grand / Gold / ... yes, just one – raised $1.7m, won an Effie Gold, and saved lives. All Ad Asia Lahore 2019 CEO Stories Effie Awards Pakistan 2020 OOH Ads Print Ads Research TV Ads foodpanda Leads On-Demand Grocery Delivery In Asia With The Launch Of… Golden Globe Awards 2021: Here Are The Nominees ASB. The 2020 Effie Awards Argentina winners were announced during a virtual ceremony on December 16. Winners of the 2020 APAC Effie Awards were announced over an Awards Ceremony that took place virtually on 24 and 25 September 2020. Retail. Alcoholic beverages – Beers. McCann Worldgroup India and Ogilvy were named EFFIE India Agency of the Year. 2020 Effie United States Winners & Finalists Effie Awards U.S. recognizes and celebrates the most effective marketing efforts of the year. From connecting with everyone with ONE brand video to MILLIONS of different, tailored brand videos for every individual, Pepsi’s 2019 Chinese New Year campaign became a viral sensation, made possible by Alibaba’s 10 years of database of 800 million Chinese youths and data-tagged footages shot across China by Pepsi. This insight gave birth to a matchmaking campaign between lonely consumers and a can, addressing the poor ‘Lonely Rambutan’. Lexus needed to launch the UX in Hong Kong — a crossover built for urban exploration. Determined by a round of rigorous judging by industry leaders, the 2020 Effie UK finalists represent cases that effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked. Campaign: Eduard, the Urban Farmer. Winners; Judging; Disqualification; Common mistakes; Tips for a good case; Templates Download; News; Romanian Effie Rankings; Organizers; About Effie; Home; Effie Links; Contact; News. Pakistan Advertisers Society Office 403, 4th Floor, Clifton Diamond, Block 4, Clifton. The winners will be announced on January 10, 2020 Case Summary. Effie Awards Ukraine 2020 jury team included more around 250 specialists in the advertising and communications market. Haupteinreicher Weitere Agenturen Grand B2C: Pferdeschwänze: Commerzbank: Commerzbank: Highlight : thjnk Hamburg : SYZYGY Media, Vizeum Deutschland, Markenfilm Hamburg Grand B2C: Pferdeschwänze: Commerzbank: … In a celebration of the best in marketing excellence, winners of the 2020 APAC Effie Awards were announced over an Awards Ceremony that took place virtually on 24 and 25 September 2020, with marketing practitioners and brands from across the Asia-Pacific region tuning in via live stream over the two days. Our previous years’ winners whose campaigns brought them recognition Sample Entry Forms. Winners will be revealed during the awards ceremony in Mumbai on January 10, 2020. Effie Awards Ukraine 2020 announced the results and winners. Wir würdigen mit den Effie Awards Switzerland seit über 35 Jahren effektive und wegweisende … Yes, this was about selling pet insurance, but more importantly the opportunity would come from introducing new people to RACV. Categories. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Dec 2020. Effies 2020: HUL, Star India jointly win client of the year. > Die Gewinner-Cases im Showcase > Die Gewinner-Cases in Buchform (Bestellung per E-Mail) … When consumers launch the Taobao app, a homecoming video capturing their life from start to present, threads together memories from their hometown childhood to current city life, featuring personal experiences. Romanian Effie Awards 2020 edition’s winners: PACKAGED FOOD. One Gold was awarded to BMF for ALDI Australia for ‘ALDI Good Different’, which also went on to win the coveted Grand Effie. SILVER Campaign: Lullaby Brand: Pampers Client: P&G România Submitted by: Leo Burnett Group/ Publicis One România. 50 Effies were awarded, including the Grand Effie to Gut and Mercado Libre for the “Codo a codo (Elbow to Elbow)” campaign. Tourism New Zealand & Special Group New Zealand won a Silver Effie … Jury Final Round. The success prompted Lexus to share this technology with other vehicles and brands. 29 Kampagnen, die beweisen, dass sich effektive und wegweisende Kommunikationsmassnahmen lohnen. Challenge, Context, Objectives Page … 2020 EFFIE AWARDS IN ASSOCIATION WITH TVNZ Congratulations! Winning an EFFIE has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. Despite struggling for growth, we still had the highest NPS of any telco in New Zealand. Winners represent cases that effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked. Increased average revenue per user. We saw great results. The results: 36% YOY growth in “mo”s and a new record $2.4m in donations - 40% up on the previous award-winner. Brand measures were stalling & revenue was declining. Effie 2019. Congratulations to the Winners and Finalists of the 2020 Effie UK Awards. Pantene leveraged the power of cultural conversations to help the next generations of Japanese parents and children brave to be different. The campaign pushed Income from #3 to #1 in awareness of savings and investment plans, and grew life insurance sales by 13%, all with a declining share of voice. Der Grand Effie ging bei seiner Premiere an die Kampagne «Stopp Prostitution» der Frauenzentrale Zürich und Publicis Zürich. The categories and the competition structure remain unchanged during more... About Effie . RACV, Victoria’s most trusted motor insurer needed to find a way to breathe new life into its brand. Lexus needed to launch the UX in Hong Kong — a crossover built for urban exploration. Read More. As part of KFC’s sponsorship of the National Rugby League (NRL) competition, we created ‘KFC Viewer Verdict’; a real-time fan-version of the video referee, built into our KFC App. Awards Celebration. 2020 Virtual Effie Awards in association with TVNZ Thursday 29 October 2020 5:00pm - 6:30pm About Effie. Instead of models in stark studios, Chando’s campaign focused on the high-stake emotional moment of the graduation photograph for students, and helped grow MOM sales by 52%. In 2018, Skinny was struggling. Effie Canada Case Database. The 2020 APAC Effie Awards have been announced during a virtual Awards Ceremony, with marketers and brands from across the Asia-Pacific tuning in via live stream. Learn from Past Effie Winners. T he Advertising Club India hosted the latest edition of the coveted EFFIE AWARDS INDIA 2020 presented by COLORS to salute the winners — which include Hindustan Unilever Limited, Star India Pvt Ltd, McCann Worldgroup India, Ogilvy Group and EightTwo Point Five Communications Pvt Ltd, amongst a host of others — in the presence of virtually the entire … Put your most effective work on the global stage. We figured out exactly what that was, turned it into a proposition, and delivered it to the whole of NZ. We acquired 33,716 new KFC App users, and on average those particular fans spent 2.47 times more, and purchased 2.55 times more. EFFIE 2020 in Gold, Silber, Bronze und sogar Platin finden Sie hier. All with a media budget of $0.00. Winners of the 2020 APAC Effie Awards were announced over an Awards Ceremony that took place virtually on 24 and 25 September 2020. We love and hate it. Grand Jury. Loyalty Pointless Points. Despite struggling for growth, we still had the highest NPS of any telco in New Zealand. The Effie Awards Greater China honor excellence in marketing effectiveness across mainland China, Hong Kong, Macau and Taiwan. АГЕНТСТВО ПРЕМИИ AIDA Pioneer Group БРЕНД ПРЕМИИ Voka / A1. In doing so, it tackled head-on the ingrained values of Singaporeans, prompting a national (and global) conversation for a fundamental mindset change towards retirement planning. Learn More Steering Committee . The next edition of the MENA Effies will run in 2021, the rules and eligibility for the next edition will be announced at a later stage. Viewer Verdict was an innovative way to engage fans, gather data, and even increase sales. Haupteinreicher 2. We figured out exactly what that was, turned it into a proposition, and delivered it to the whole of NZ. 2020 Winners. When a city is on fire, struggling small shops need prospects more than ever. To do this, KFC identified and delivered on gamers needs – the ability to predict match winners in real time – ensuring that KFC delivered 70 minutes of brand exposure as the focal point of our target audience, for 1/5 of the investment. We realised that life in India is chaotic, and music helped Indians navigate the chaos, giving birth to the campaign ‘There’s a playlist for that’. Effie Awards Ukraine 2020 jury team included more around 250 specialists in the advertising and communications market.Leading marketing specialists working in the advertising companies, top managers of communication agencies, media experts, researchers and consultants of Ukraine evaluated the most effective cases. 2020 Effie Awards Argentina Winners Announced: Gut and Mercado Libre Win Grand Effie. Effie Awards United States recognizes and celebrates the most effective marketing efforts of the year. In one fell swoop, it lost almost half its stores. RACV decided to diversify and enter the pet insurance game, a category fuelled by the tropes of protection for your “cute” furry friend. It became the best performing Manulife campaign ever - driving a 37% increase in purchase intent and beating sales targets by over 30%. 2020 Global Rankings Announced. Packaged Food. We are equally thankful to our partners for helping us to make it all happen. And all without sacrificing customer love. BRONZE EFFIE BRAND POP BEVANDE (ALCOLICHE E NON ALCOLICHE) BRANDED CONTENT & BRANDED INTEGRATION PARTNERSHIPS 2MuchTV - Monkey Trip Communication Italia* MediaCom Italia* McCann Worldgroup Italia The Big … Lifebuoy took the opportunity to underline the importance of handwashing by creating GermNashini (destroyer of germs) - an automated sanitizer dispenser, designed like a blessing gesture which protected devotees from germs by enabling clean hands before they ate the bhog. EFFIE Awards India 2020 winners and the ‘Ingenious Indian Ideas’ The Advertising Club India hosted the latest edition of EFFIE Awards India 2020 presented by Colors. The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. Millennials - famed for being the generation that’s most likely to rent, and least likely to insure. The Communications Council would like to thank its Marquee Sponsor, Think TV, for its ongoing support which has been integral to the elevated status of the Effies. The recently announced Effie Awards Europe winners cover a wide range of sectors and strategies, offering inspiration on the many ways advertising effectiveness can be achieved, writes WARC’s Chiara Manco. In sectors ranging from retail to financial services, and with creative covering all tones from the emotional to the functional, the 2020 winners are a rich pool of inspiration for advertising effectiveness in all its shapes and forms. One such example was executed during the festival of Durga Puja where “bhog” is served to devotees as an offering from the gods - most often eaten with unwashed hands. But the world's most expensive real estate market has made interesting small businesses hard to find. Brand: Edenia Foods. Winner Case Summaries. Effie Pakistan is part of a global award program which includes 50 national, 4 regional and 1 global award program. Grand / Gold / Silver / Bronze . The next one was even more innovative. Case Summary But how, when all the insights around music were taken? 2020 Effie Index Names World’s Most Effective Marketers. The next one was even more innovative. The winners of the 2020 Australian Effie Awards have been announced. Unilever Sri Lanka Limited; Mindshare : A Unit of GroupM Sri Lanka This increased lead generation for UX by five times. McCann Worldgroup won the Agency of the Year Award, and TRIAD Advertising scooped the Grand Effie with their outstanding ‘Savings Therapy’ campaign for VUB Bank. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Learn the alchemy of effectiveness, and watch Effie … A single letter – yes, just one – raised $1.7m, won an Effie Gold, and saved lives. There are 316 entries that have been shortlisted. VÚB Bank: win-win strategy bags the Grand Effie First deadline is January 14. The winners will be announced on January 10, 2020. One Gold was awarded to BMF for ALDI Australia for ALDI Good Different, which also went on to win the coveted Grand Effie. ... All Gold Effie category winners will be eligible for the Grand Effie®, which is awarded to the campaign that achieved the most extraordinary commercial results for its client. Personal Care Products & Services. Home » news » Effie Awards 2020 Finalists; Effie Awards 2020 Finalists. We took the research project for Movember’s new campaign and made it into the campaign! This year's winners … Key Dates 2021. Charity/Not for Profit Social Marketing/Public Service Retail/Etail Sponsored by oOh!media Business to Business (B2B) Fast Moving Consumer Goods (FMCG) sponsored by TVNZ Consumer Durables Consumer Services - Sponsored by The Radio Bureau New Product or Service . RACV Pet Insurance pivoted from cute to crazy to become cover for their overconfidence. The 2020 Global Multi-Region Effie Awards, presented in partnership with Facebook, were announced on October 1, during the Ideas That Work: Effie US Summit & Awards Gala. 05. 30. Today, Effie recognizes effectiveness worldwide with the Global Effie, 4 regional award programs and some 49 national programs. Brand measures were stalling & revenue was declining. Congratulations to the winners and finalists of the 2020 Effie UK Awards. Instead of scaring them with more of the same doom and gloom, we decided to celebrate what growing up is about - #adulting. Effie Agency and Client from 2006; Grand Effie from 2002; Media Center; Gallery; Contact Us; The forthcoming effie India Awards 2020 Ceremony is tentatively scheduled on January 10, 2020. Learn more about Effie at www.effie.org, 250 specialists in the advertising and communications market, Effie Awards Show 2020: photo and video reports, Global Goals and Business: Mastercard raises sustainable development issues at Effie Ukraine. 2020 Virtual Effie Awards in association with TVNZ Thursday 29 October 2020 5:00pm - 6:30pm About Effie. With Collective Building Sustainaball Relationships. The next one was even more innovative. Huge numbers of Australians took action and as an inter-generational campaign, positive effects will be felt into the future. Read More. The winners will be announced on January 10, 2020. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. The results: 36% YOY growth in “mo”s and a new record $2.4m in donations - 40% up on the previous award-winner. Sample entry forms to assist in submission of entries across all categories. 20. With huge global aspirations but a lack of global awareness and relevance, the University of Melbourne and its Faculty of Fine Arts and Music realised a communications idea that created 30 pieces of original art based on commissions that had inspired the world’s greatest artwork, engaged millions of people around the world, and was so successful that it is now being considered as part of the university’s ongoing programme of works. Winning an Effie ® Award is about meeting a challenge and succeeding. The “Mensus” is now Movember’s most effective campaign ever. 2020 Winners. The 2020 worldwide and regional rankings are now available. 2020 Effie UK Report • In partnership withIpsos. Effie Awards Ukraine 2020 announced the results and winners. The awards show will be held on 11 th April 2020 where the winners of Gold, Silver and Bronze categories in the 2 nd Effie Awards Pakistan will be honored at a ceremony attended by journalists, senior executives of major organizations, media agencies and other respected professionals from their respective industries. A brand in decline. #EffieGreaterChina celebrates 2020 Commerce & Shopper #Effies winners, in partnership with JD.com 京东: http://ow.ly/vApY50CTXWm Leadership Summit Overview. Gewinner Effie Award Germany 2020. The judging committee, led by Awards Chairman, David Porter, presented a total of 81 Effies, comprising 1 Grand Effie, 18 Golds, 25 Silvers and 37 Bronzes. The results: 36% YOY growth in “mo”s and a new record $2.4m in donations - 40% up on the previous award-winner. Winners; Judging; Disqualification; Common mistakes; Tips for a good case; Templates Download; News; Romanian Effie Rankings; Organizers; About Effie; Home; Effie Links; Contact; effie awards. Campaign: Natural, Without Compromises Brand: Unisol Client: Bunge România Submitted by: Cohn & Jansen JWT. While this year's Global Effie Awards have already been announced, Australia's 2020 Effie Winners will be revealed at the end of October. The full list of winners of Effie Awards Ukraine 2020 could be found via link. This year’s highly qualified Executive judging panel include: Winners. At this year’s Effies, 35 trophies were awarded to 23 agencies from 13 countries across Europe. Malee canned fruit has been in the market for over four decades, however its association with special occasions means it can literally be ‘left on the shelf’ for 360 days of the year. The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. powered by . Effie Awards Ukraine presented a photo and video reports. By choosing to do nothing, you are helping to perpetuate the potential for future violence against women. This year’s … First deadline. So Lexus created a personalised test drive that used interest data to lead prospects to the city's hidden gems. In 2018, Skinny was struggling. Using social intelligence, we put up 1153 hyper-contextual messages on billboards, each with a playlist to help Indians navigate everyday chaos. Chando, an established skincare brand, was looking at breaking into this segment and changing the game. Belarus ranking 2020 – локальный рейтинг эффективности брендов и агентств & Saatchi + the Geeks more around 250 specialists the! 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