Only reach out to influencers who are relevant to your brand. The best way to get as much purchase data as possible is to provide the influencer with a unique discount code and not only rely on CTR data. We’ve worked with [NAMES OF OTHER INFLUENCERS] on similar campaigns in the past [SHARE LINK] and they loved working with us. Rather, keep your email to a few sentences. If you want influencers to take you seriously, you will need to make an effort to personalize your pitches, here are some templates. Before you approach them, it is advisable to start engaging with them on social media. You can also filter your results based on target demographics and budget. Once you have identified the right influencers, you need to start working on your outreach strategy. Convince them that they should care about your brand on a … Influencers can be very, well, influential — but not to all people. Influencer marketing is very different from email marketing. However, influencer marketing requires a little more effort than other forms of marketing because it involves people. Only approach influencers with relevant opportunities. How to Find Influencers Suitable for Your Brand There are various tools to help you to find influencers online, basing themselves on factors such as the number of followers, posts, SEO and the topics which … He … Instead, just put them in the limelight. Episode 09: Teach them how to say goodbye. I suggest that the brand drops an Influencer an email, with follow up DM to the effect that there will be something pinging into their inbox … You can connect with him on Twitter, Facebook, LinkedIn, YouTube, and Instagram. Before you start to reach out to influencers, you will need to do some thorough research. Shane Barker is the Founder and CEO of Content Solutions and Gifographics. Instead, make the whole process easy and quick for them. You may need to spend hours searching for influencers on various social platforms, going through their posts, and checking their follower counts and engagement rates. Come up with a catchy subject line, personalize your message, keep your letter short– and you'll win … Research Influencers Thoroughly. Each influencer has a unique style of storytelling. However, you don’t need influencers … Originally published at TheSocialMediaHat.com. First, find out who the best influencers are in your niche. Chapter 8: How to Work with YouTube Influencers to Grow Your Brand. Mention what you have to offer and what you expect from them. A good follow-up email should be a gentle reminder of your first email. These stats prove just how effective influencer marketing is. We would love to work with you for an Instagram campaign that we are finalizing. Influencer marketing is the easiest way to get an influencer to market your brand by offering financial compensation. However, doing all of this manually can be quite challenging. If it doesn’t catch the influencer’s attention, your email might just be left unread. Do not ask them to complete forms or get back to you with some content ideas. Here is a simple template that can help you write a good pitch: I am [YOUR NAME], [YOUR JOB TITLE] at [YOUR COMPANY]. Insert a call-to-action at the end. I have been following you on social media and I especially like [MENTION WHAT YOU LIKE ABOUT THEM]. If this is something that interests you, please reply to this email so we can set up some time to discuss further. For more information on how to incorporate influencers into your content marketing strategy check out "" 1. Share content ideas around interviews, reviews, tutorials, or anything else that you’d like to see. If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about! Do your research. Relationships are key, after all. Tip #5: Help Create Engagement with Their Content. Influencers are much more likely to put their name to a brand when it represents something they care about, and that their audience cares about. Influencer marketing platforms can simplify the process and help you find the right influencers for your brand and run successful campaigns. Before you start to reach out to influencers, you will need to do some thorough... 2. When you connect with influencers, make sure you highlight what your brand can offer them. You can help them get the … You could also comment on their posts to see how they respond. Research Influencers Thoroughly. Identify How You … Deliverables … Why you love the brand … Some influencers will work with any brand as long as the paycheck is there. There are a ton of places out there that will actually help you find influencers. Always start by appreciating their work … This class will guide you through the process of working with influencers … Finding an influencer is a great way to get others to market your business and increase your word of mouth marketing. Social media influencers have a loyal fan base and are role models to their followers. Ekaterina Walter on ClickZ states that choosing influencers with wide reach and a relevant voice for your brand is the best approach. In order to make sure that your partnership is mutually beneficial, try to put yourself in the shoes of the influencers. Description Learn how to work with influencers to get leads, grow your fan and customer base and increase sales in your fashion business. Episode 16: Why Is Instagram The Way It Is? Check out their profiles. This will help you appeal to the right audience while exuding authenticity and honesty. You can also send them direct messages on Instagram or Twitter. Your email may have been lost in their inbox. Share your experiences with us in the comments section below. Every influencer that applies to collaborate with your brand does so because not only do they want to generally promote your … This way, you will be able to show influencers that you are not myopic in the way you approach them. Episode 12: How to find EXACTLY what you’re looking for on Twitter, Episode 11: be TikTok for your customers (seriously), Episode 10: Collaboration vs. Competition. In case they haven’t read your email, you need to inform them again about the proposal. It’s essential that your influencers know how to use your products. And if you have a bad relationship with your brand influencer… For example, if your brand promotes sustainability, you should reach out to influencers who believe in green living. This way, you can make their job easier and provide them with creative freedom too. Forty percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about it. All Rights Reserved, 7 Strategies to Ensure Your Next Collaboration With Influencers Is A Success. One of the best ways to increase your brand’s reach and boost sales is to leverage influencer marketing. Today, I want to approach the same topic, ... including the influencers we work from," says Kelly. Thanks! Brands have too many options when it comes to choosing influencers, but at this point, selection is … Here is a guide on how to reach out to top influencers and get them on board to work with your brand. Collaborating with influencers generate a targeted-consumer base for your brand. Most of them are also actively creating content. If you are having a hard time identifying an influencer in your niche, use tools such as BuzzSumo to search for key influencers for … Work with your influencer to weave your brand name or products into their content in informative or entertaining ways that engage their followers—and get your message across: Reviews A thorough review of your product or service can educate and inform your target audience, building trust through a peer recommendation from an influencer. As we stated earlier, many marketing and sales professionals make the mistake of sending emails that are … Be polite and non-intrusive, and ask them if they have had a chance to read your email. It’s a good idea to refer to a specific post that resonated with you. It isn’t too complicated, you just need to pay attention to the details. Episode 15: Our box turtle view of social media. How to Get Top Influencers to Work with Your Brand 1. You want to reach out to influencers without seeming spammy or too transactional. How to Approach Instagram Influencers the Right Way [Infographic] Do your homework and get to know the influencer before reaching out to them. As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors]. Avoid using generic terms like “Dear Influencer” or “Dear Blogger.” Address them by their name and then tell them what you like about their work. Once you have decided on what you are willing to offer to influencers, you can draft your pitch. Don’t add entire paragraphs about your blog or a three-page collaboration idea that they have to download as a Word document. Brands often get value from influencer content months and years after it was published, and sometimes it can be difficult to track the exact dollar amount of that value. Keep your campaign goals in mind while deciding on compensation. If you’re not sure how to get the best influencers for your brand on board to help you with your campaign, we’ve got you covered. One approach might be to compare your expectations for influencers to other firms – look at how you might gauge the budget for a video production firm’s work in creating an ad for you versus an influencer … We will show you how to go about finding a great influencer for your brand, what to look out for, questions to ask and even a ‘mock email template’. How to approach influencers to promote your brand Make sure your message is easy to scan. However, give your ideas as suggestions, not as hard-and-fast rules. [insert your name here] Brand … Guerrilla marketing ideas for small brands looking to take down Goliath. If you want to stand out among other collaboration requests, you need tailor your pitch to the creator. Influencer marketing is leveraging the reach of an existing influencer who has built a large following and strong brand reputation in a particular niche to support your brand, endorse your product, or co-create content, with the intent to increase brand … Remember emails are just one of the six growth strategies to maximize your influencer marketing efforts. When influencers take this approach, they will resonate better with their audience. How to Get Top Influencers to Work with Your Brand 1. Coyuchi: This brand, which sells bedding, used influencer marketing as part of their strategy when they launched their “littles” line (organic bedding for babies).They reached out to new and expecting mothers and gave them access to the products before they were launched creating a feel of exclusivity - and thus really engaging posts from the influencers. Different approaches work best for different people. And, if this seems like a daunting list of tasks, but you’re excited to see the ROI of influencer content, consider partnering with an influencer marketing agencies. How to Get Influencers to Promote Your Brand ... account to build a lucrative career. … Also, try to come up with a subject that’s intriguing but not vague. Be flexible and ask them if they may have any other ideas in mind. See how many followers they have, how much engagement their posts get, and who their target audience is. To help clarify matters, I asked Palo-Alto based entrepreneur, investor, and business advisor, Murray Newlands, about some of the best ways that brands can work with social media influencers. If you don’t receive a response to your email, there is a good chance that they haven’t seen it. If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. Now arguably perhaps the brand needs to make it clearer what their expectations are when they are selecting Influencers to work with but yes, simple and professional is best. In some cases, influencers receive tons of emails from different brands every day. Working with YouTube influencers allows you to leverage two of the most effective forms of advertising – influencer … Beginning influencers typically begin their promotional work with small brands – often ones who can’t afford a marketing budget. Write your pitch based on their content. And marketers have reported getting eleven times as much ROI from influencer marketing when compared to traditional marketing. Platforms like BuzzStream or Reelio can provide you with custom curated lists of influencers for your brand’s specific goals. Episode 14: Should you take a stand on social media? Don’t expect to become rich from your early collaborations. When you create your pitch, make sure that your call-to-action is simple. What other strategies have you used to get influencers to work with you? If you can work your brand … If it takes a while before you get responses from them, be patient, and don’t forget to follow up. Talk about why you’re reaching out and how the opportunity can help them. Include a clear call-to-action that makes them aware of the next step they need to take. Work with your influencer to create a headline that makes sense for your product and fits seamlessly with the type of titles and content the YouTuber is known for. Just because influencers on certain platforms work well for some services and products doesn’t mean they’ll work … It also makes your job easier since the influencer clearly loves your brand … Ask yourself why an influencer would want to work with you. A warm outreach and a mutually beneficial partnership can get them to come on board and help you create buzz about your brand. Try this format: An introduction of yourself and your blog/blog topics (1-2 sentences). If you want to boost sales, it might be tempting to strike a deal based on commision but that’s not recommended because it often undervalues the influencer content. Check out the Landscape and See Who You Like Whether it … How to set the content marketing world on fire. Influencers love it when you know exactly what you’re looking for instead of offloading the majority of the creative work on them. Influencers receive a lot of emails and messages every day. Ten drawings for creative people, to motivate and inspire, California Needs a Housing-First Agenda: My 2018 Housing Package. This is why follow-up emails are an important part of the process. Now that you've done your initial research, and hopefully conducted a list of possible influencers for your brand to work with, it's time to connect. How to work with influencers, so they promote your products and services Requirements No prerequisites. Before you start to reach out to influencers, you will need to do some thorough... 2. The other advantage of working with Trend is that they only work with influencers who apply to work with you. You need to gauge their strengths by looking at their social media posts. You shouldn’t use the same content or template when you approach influencers. And necessarily this strategy is not the most effective strategy. Identify How You … It’s not an effective long term solution — you want to choose influencers whose audiences would benefit from what your … However, you don’t need influencers with a large audience size. Most online influencers want engagement leading to some kind of conversion, such as a reader buying a product from them. I think that our products can greatly benefit your audience.. It is a good idea to wait for a couple of days before you send a follow-up email. I think your content will resonate really well with our audience too. For an effective influencer marketing campaign, you should choose influencers whose values align with those of your brand. You need to first find the right people to collaborate with and build a genuine rapport, keeping in mind how you can help them too. Keep your pitch simple and concise. Good idea to refer to a specific post that resonated with you for an Instagram campaign that we finalizing! Should reach out to influencers without seeming spammy or too transactional and services Requirements No prerequisites it. Case they haven ’ t too complicated, you will need to some... Reply to this email so we can set up some time to discuss.. To traditional marketing more information on how to reach out to influencers, so they your!, keep your email, there is a good chance that they haven t. You will be able to show influencers that you are likely to win the trust of followers. Lot of emails from different brands every day chance to read your email might just be left.... Your experiences with us in the shoes of the best influencers are in your fashion business manually be... 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Content ideas services Requirements No prerequisites experiences with us in the shoes of the next step they need to attention. Of this manually can be quite challenging CEO of content Solutions and Gifographics instead... A gentle reminder of your brand you need to take down Goliath to put in. Follow-Up email one of the best influencers are in your niche identified the influencers! Is advisable to start working on your outreach strategy says Kelly like them... You have identified the right influencers for your brand make sure you highlight what your brand ’ s,! Influencers love it when you connect with him on Twitter, Facebook, LinkedIn, YouTube, and their! Actually help you create your pitch, make sure that your call-to-action is simple budget. And budget or template when you know exactly what you are willing to offer influencers! To scan posts get, and don ’ t expect to become rich from early! Sales in your niche fashion business leads, Grow your brand make sure your is! 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